Alysha Maree Makeup
Operations and Growth
Gold Coast, Australia
- -Co-led launch of AMM BeautyCo, contributing to product design, go-to-market strategy, Shopify build and UI/UX optimisation; iterated on the purchase funnel to improve customer experience and conversion.
- -Supported national and international expansion to 4 new cities and 2 new countries, owning pricing and margin analysis, local artist sourcing and onboarding, and go-to-market for new regions.
- -Built and shipped internal workflow tools, including an AI-assisted quoting agent and internal AI chatbot reducing quote turnaround by ~90%; adopted daily by non-technical staff, improving accuracy and efficiency of booking operations.
- -Co-led platform transition from a legacy CRM to support scaling and growing operational complexity, including accounting software integration and booking automations.



